Mark Gough

CEO

As founder and CEO of the Capitals Coalition, Mark is a leading catalyst for collaborative action. He combines private-sector roots with a natural gift for diplomacy, bringing diverse views and perspectives together behind a common vision. Over the years, Mark has been instrumental in shaping the Natural Capital Protocol, the Social and Human Capital Protocol, and in co-founding Business for Nature. Whether serving as Co-Chair of the Impact Management Platform, advising the Nature Positive Initiative, or being a member of the Governance Committee for the Natural Asset Accounting Standards Board, Mark remains dedicated to integrating social, human, and natural capital into the heart of modern decision-making. 

What excites Mark most about our strategy is that it enables people to see themselves within the economic system, which is why it will succeed.

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