Infinity Loop
Understanding the system
We use the Infinity Loop to understand the system we are trying to influence and the areas where we can affect change by engaging with key stakeholders to drive transformative change.

1. Identifying stakeholder roles & relationships
The loop illustrates the roles of – and relationships between – business, finance and government in catalysing a shift towards a more inclusive form of capitalism that generates value for nature, people and society alongside businesses and traditional economies.
2. A holistic flow of information
Each element within the loop depends on an unbroken flow of information that circulates throughout the system. When this information is aligned, holistic and based on the value we receive from natural, social, human and produced capital, we enhance the breadth and quality of information available to decision-makers.
3. Accelerating the transition
By working collaboratively to ensure an unbroken flow of information based on the value we receive from all capitals, businesses, financial institutions and governments can accelerate the pace of the transition and deliver an equitable, nature-positive and carbon neutral world that benefits us all.
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